What Is The Best Frequency for Sending Marketing Emails?
Email marketing is one of the most powerful tools in a digital marketer’s toolkit — but sending too often (or too infrequently) can harm your open rates, engagement, and ultimately, your brand’s reputation.
So what’s the magic number? Unfortunately, it’s not one-size-fits-all. The best frequency depends on your audience, your industry, and the value you provide with each email.
Sending emails too often can lead to unsubscribes and fatigue. Customers begin to ignore your messages — or worse, mark them as spam.
On the flip side, if you email too little, your audience might forget about your brand entirely or miss out on important updates and offers.
The key is consistency and relevance.
“It’s better to send one great email than three mediocre ones.”
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